A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.įilled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Keywords: Brand, Brand Manager, Marketing, Pharmaceutical, Product Manager, Sales, Sales Manager, Selling.Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup - practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. Successful businesses recognize the role of marketing in ensuring future relevance. The sales team, in addition to completing the sales process, also provide valuable information required by marketing such as marketing intelligence. Everything marketing does is designed to make sales easier. In conclusion, sales and growth of a brand is the joint collaborative effort of Sales and marketing. The paper will also define a Pharmaceutical Product Manager and highlight his strengths, challenges, opportunities and threats facing his role. Who is responsible when sales do not go as planned? Is it the joint responsibility of Marketing and sales or does the scale tip more to one side? What makes selling easy? Who puts ideas behind sales plan and formula? Is a PM necessary or will the sales team just suffice? This article will look at the above questions and the Role and responsibility of the Product manager in ensuring the sales process is seamless. A clear understanding of the role of a PM and its responsibilities will ensure focus of the PM on his core responsibility and maximize his productivity.

©2014 Ben Horowitz (P)2014 HarperCollins Publishers. The interphase between sales and marketing is not a very clear one in most Pharmaceutical companies in Nigeria and the role of the product manager is usually mistaken or not well defined. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz’s personal and often humbling experiences. The roles often include Marketing, Forecasting and Profit & Loss (P&L) amongst others. The Product Manager in a Pharmaceutical company is considered the CEO of the product and responsible for the strategy, roadmap and feature definition for that product/brand.

The hard thing about hard things book